How this Plastic Free Toy shop began..

My name is Stuart Loach and in the Autumn of 2019, I launched Envirotoy – a plastic free toy shop. How I got to this point is detailed below! In the summer of 2019, I found myself at a bit of a cross roads in my life having recently left my corporate job which I had been doing for 5 years. I was on a mission to decide what to do next. One thing was for sure, re-entering the corporate slog was not an option. Luckily I had plenty of time to think about this as I meandered my way down the country on a bicycle with a good friend of mine. In the forefront of my mind, i’d decided that I wanted to start a business but was this business going to be??

I’ve always loved the environment – the mountains and the oceans and just being outside in general. I’d grown up spending my summers on the mid Wales coast in the Dovey Estuary and especially loved the sea! While cycling through Scotland, this became more and more prominent in my mind.  I needed a business that gave me a living but also served a purpose for the greater good. That was my first box ticked – I’d decided it needed to be something that would help look after the environment. The idea came to me due to circumstance – I have many friends and family who are parents to little ones and when I arrived home with a crocked knee I had about four children’s parties to attend in the space of a week. As fate would have it, these parties gave me my ‘light bulb’ moment.
Firstly, I was in a high street toy store buying some presents – the amount of plastic in there was eye boggling.. unfortunately I succumbed and bought a plastic toy. This is the last time I have done so I may add. At the parties it was the same story and that’s when it happened, I had decided. A plastic free toy shop that also gave 1% back to ocean plastic projects. A shop that helps look after the world for the very children that will playing with the products – perfect! I hope that you love some of our toys – I for one haven’t looked back after ditching the plastic toy and hopefully you won’t either!

We have tried very hard to source brands that we hope you will love and provide your children with hours of fun. Please read our values page to understand the principles that we abide by when selecting a brand.

Stuart Loach, owner – envirotoy.

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